Tobacco smoking remains the leading cause of preventable death and disease in Canada and the world, killing more than 8 million people annually. The threat of tobacco led to the World Health Organization's Framework Convention on Tobacco Control (FCTC), which obligates more than 180 countries to implement tobacco-control policies including smoke-free laws, graphic warnings, and marketing restrictions. Geoffrey T. Fong, PhD, a leading social psychologist, founded the International Tobacco Control Policy Evaluation Project (ITC Project) to evaluate the impact of these FCTC policies.

A visionary in establishing national standards in medicine